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Privacy Policy

  • Effective date: June 24, 2026
  • Last updated: June 26, 2026

Appalachian Environmental Resources, Inc. (“AER,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what information we collect when you visit aertn.com, how we use it, who we share it with, and the choices you have about your information.

If you have questions about this policy or how we handle your data, contact us at info@aertn.com or by mail at:

Appalachian Environmental Resources, Inc.
206 Princeton Road, Suite 3
Johnson City, TN 37601

1. Information we collect

Information you provide

When you use the contact form on our website, we collect the information you submit, including:

  • Name
  • Email address
  • Company name
  • Phone number
  • The message you send us

We do not require you to submit any other personal information to browse our site.

Information collected automatically

When you visit aertn.com, our analytics tools automatically collect limited technical information, including:

  • IP address (anonymized by Google Analytics 4 at collection)
  • Browser type and version
  • Device type and operating system
  • Pages visited, time spent on pages, and click activity
  • Referring website
  • Approximate location based on IP (city or region only, not precise)

Information we do not collect

We do not collect:

  • Sensitive personal information (health data, biometric data, precise geolocation, racial or ethnic origin, religious beliefs, sexual orientation, etc.)
  • Information from children under 13 (see Section 8)
  • Payment or financial information through our website

2. How we use your information

We use the information you submit through our contact form solely to:

  • Respond to your inquiry
  • Follow up about our services if you’ve requested information about them
  • Maintain records of business communications

We use information collected automatically to:

  • Understand how visitors use our site
  • Improve site performance, content, and usability
  • Identify and address technical issues

We do not use your information for marketing communications without your separate consent. We do not use any form of automated decision-making, profiling, or AI-based decisioning that produces legal or similarly significant effects on you.

3. Cookies and tracking technologies

We use a limited set of cookies and tracking technologies on aertn.com.

Google Analytics 4

Our website uses Google Analytics 4 (GA4) to understand how visitors interact with our site. GA4 collects data through cookies and similar technologies. The information generated, including your anonymized IP address, is transmitted to and stored by Google.

  • Purpose: Site usage analytics and performance improvement
  • Data retention: Our GA4 property is configured for 14 months of user-level data retention.
  • Opt-out: You can opt out of GA4 tracking using the Google Analytics opt-out browser add-on.

For more on how Google handles this data, see Google’s Privacy Policy and How Google uses data from sites or apps that use our services.

Google Search Console

We use Google Search Console to monitor how our site appears in Google Search results. Search Console does not place cookies on your device and does not collect personally identifiable information about individual visitors.

Advertising and tracking pixels

We do not use advertising pixels, retargeting tags, or social media tracking on aertn.com. We do not track you across other websites.

Do Not Track and Global Privacy Control

Some browsers offer a “Do Not Track” (DNT) signal or Global Privacy Control (GPC) signal. We honor these signals where applicable by limiting analytics tracking for visitors whose browsers transmit them.

4. How we share your information

We do not sell or rent your personal information.

We share information only with service providers that help us operate our website, on terms requiring them to protect your information and use it only for the services they provide to us. These include:

  • Google — Analytics 4 and Search Console (processor)
  • Our website host — server infrastructure and storage
  • Email service providers — to receive and respond to your contact form submissions

We may also share information when required by law, in response to valid legal process, or to protect our rights, safety, or property.

5. International data transfers

Some of our service providers, including Google, are based in the United States and may process data from international visitors in the US. For visitors in the European Union or United Kingdom, we rely on Google’s certifications under the EU-US Data Privacy Framework and Standard Contractual Clauses where applicable.

6. Data retention

We retain the information you submit through our contact form for 3 years from your last interaction with us, unless you become a client (in which case retention follows our client engagement records) or you ask us to delete sooner.

Analytics data collected through Google Analytics 4 is retained according to our GA4 retention configuration (see Section 3).

7. Your rights and choices

Regardless of where you live, you have the following rights with respect to your personal information:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Ask us to correct inaccurate or incomplete information.
  • Deletion: Ask us to delete your personal information.
  • Portability: Request your information in a structured, commonly used format.
  • Withdraw consent: Where we rely on your consent, you can withdraw it at any time.
  • Objection: Object to specific uses of your information.

We do not sell or share your personal information for cross-context behavioral advertising, so no opt-out is needed for that.

To exercise any of these rights, contact us at info@aertn.com. We will respond within 30 days. We may ask you to verify your identity before fulfilling certain requests.

If you are in the European Union, United Kingdom, or another jurisdiction with data protection authorities, you also have the right to lodge a complaint with your local supervisory authority.

8. Children’s privacy

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us at info@aertn.com and we will delete it.

9. Data security

We use commercially reasonable safeguards to protect the information you provide to us, including encryption in transit (HTTPS) and access controls on our internal systems. No method of transmission or storage is fully secure, but we work to protect your data from unauthorized access, alteration, disclosure, or destruction.

If we become aware of a security incident affecting your information, we will notify you and applicable authorities as required by law.

10. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, our services, or applicable law. When we make material changes, we will update the “Last updated” date at the top of this policy and, where appropriate, provide additional notice on our website.

11. Contact us

Questions about this policy or how we handle your information:

Email: info@aertn.com
Mail: Appalachian Environmental Resources, Inc., 206 Princeton Road, Suite 3, Johnson City, TN 37601
Phone: 423-434-2985